Grunt Style LLC v. TWD, LLC — Seventh Circuit Affirms $739K Trademark Award for Army Motto ‘This We’ll Defend’
The Seventh Circuit affirmed a $739,500 trademark judgment in favor of Grunt Style LLC, finding that Grunt Style’s use of the Army motto ‘This We’ll Defend’ since 2011 gave it common-law priority over TWD, LLC’s 2014 use and 2015 federal registration.